In 2022, pink becomes the New Red.

What is this magical shade?

Creative Director of the Fashion House Pierpaolo Piccioli explains the meaning of the shade: «Pink as a release from the need to look at the world too realistically.»

His pink is a divine medieval and renaissance pink, depicting both pagan gods and kings (portrait of Henry IV in the image of Mars by Jacob Buhnel), and the baby Christ.

The universal color, the winning color of love.

We recommend that you do not postpone the matter indefinitely and pay attention to it right now.


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